Our Story

Having worked in the corporate accounting world for many years, we realised that it was time to put our knowledge and experience to good use. We love  small business and social enterprise, and recognise the important role that each plays in our economy. We also love using cloud accounting technology to improve accounting processes. Our goal is to create accounting systems that help socially motivated entrepreneurs and small business owners build dreams, grow profits and change lives.

Deanna Shim Managing Partner

“…it was time for me to use what I know how to do and help others make a difference. If I can help businesses become more profititable, I can help them create more opportunities for change…”

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There are plenty of advisors out there

Bookkeepers who just crunch numbers but can’t explain them. Accountants who speak a different language and don’t really know what it is like to run a business. Cloud accountants who want to churn through business accounts like a machine.

We are different.

Balanced Advantage really understands what it is like to run a small business because we have done it. Following a career as a qualified accountant for over 15 years, our Principal, Deanna Shim, took on the challenging task of successfully setting up and managing the accounting framework for her own family business. She helped the start up set up the Xero accounting system and guided the company through its many stages of growth. We draw on this experience to help us understand your business and your challenges, so that we can help you get to where you want to go.

We don’t come with our own agenda. We are here to help you in whatever way you need, whether for just a few hours, or on an ongoing basis.


"Balanced Advantage managed our finances through every stage of our business – from start up, during our fast paced growth stage, through to our successful operation in multiple states with 20 employees. Deanna set up the Xero cloud accounting system and developed a management reporting structure which identifies the areas of our business which we need to concentrate on." - Road Runner Mobile Tyres
"Deanna has grasped the business issues that are important for our profitable operation. She has introduced management accounting reports covering Profit & Loss & Cashflow for prompt review within several days of the end of each month. Deanna’s extensive auditing and accounting background enables her to make constructive interpretation of the management information that she prepares. " - Demand Management Systems
"Balanced Advantage have revolutionised our bookkeeping methods by implementing better procedures & more streamlined systems including bringing our basic accounting in house for more reliable information & quicker reporting." - RT Screen Printing and Design
"Balanced Advantage understand our business and manage our books so that I can concentrate on running my electrical contracting business. Deanna developed management reports so that I can see if I am making or losing money – which is crucial to the success of my business. Definitely more than just bookkeeping. " - Dalcommunications Pty Ltd